1、中文 2800字 出处： 2010 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM) 外文原文一： Developing A Consumer Experience Conceptual Model for the Taiwanese Fine Food Culture in the Restaurant Industry Ching-Yu Lien； Shu-Hwa Hsiao； Chih-Wen Huang Abstract - Since the consum
2、ption style change, the Experience Economy era is coming now in Taiwan. Taiwan is a paradise of the fine food and owns diversified dietary cultures. It becomes one of the most important dietary cultures in the world. In recent researches, there are few studies are done from the decision-making viewp
3、oints of the consumers to explore their experiences and feelings towards the Taiwanese Fine Food Culture. Therefore, this study aims to explore the experiences and feelings of the consumers towards the Taiwanese fine food culture and attempt to develop a consumer experience conceptual model for the
4、Taiwanese fine food culture in the restaurant industry. To reach the objectives of the research, this study uses qualitative analysis and interviews with eighteen consumers to collect data.This study found a new experience,“Value Experience”， which is included on consumption experience of the Taiwan
5、ese fine food culture besides the Schmitt (1999) experiential modules. Keywords - Consumption experience, experiential modules, restaurant industry, Taiwanese fine food culture I. INTRODUCTION According to the statistics from Taiwan Tourism Bureau Ministry of Transportation and Communication in 2009
6、, fifty-two percent of international tourists indicated their visiting purposes were sightseeing and eating Taiwanese “fine food”.Fine food was the major reason to attract the tourists coming to Taiwan. Taiwan is a paradise of the fine food and owns diversified dietary cultures. It becomes one of th
7、e most important dietary cultures in the world. The number of new immigrants is increasing recently. Taiwanese food has blended with the characters of South Asia food because of lots of foreign brides and labors coming from Thailand, Vietnam and Indonesia. Since the consumption style change, the Exp
8、erience Economy era is coming now in Taiwan. Schmitt Proposes the complete concept of “experiential marketing”,which means that creating the wonderful and wholesome consumer experience for the consumers and also creating the value added for the consumer. The high economic growth in Taiwan has provid
9、ed the people a higher level demand on the diet and also increased the people the contact opportunity of the fine diet culture. In recent years the Taiwanese fine food culture has received international gazes gradually. Understanding the conceptive meaning of consumer experience of the Taiwanese fin
10、e food culture in the Taiwanese restaurant industry is urgent, that is also the main motivation which this study wants to discuss. In addition, in the related researches on the Taiwanese dietary culture, most of them still emphasize different local dietary cultures and traveling experiences of food.
11、 However, there are few studies are done from the viewpoints of the consumers to explore their experiences and feelings towards the Taiwanese fine food culture in the restaurant industry. Meanwhile, there also have few related researches across domains of theTaiwanese fine food culture, the consumer
12、 behavior and the experience marketing in both domestic and oversea. That is another motivation for this study. Based on the above research motivations, the objectives of this study are proposed as follows: 1) To organize the conceptual meaning of the Taiwanese fine food culture in the restaurant in
13、dustry. 2) To develop a consumer experience conceptual model for the Taiwanese fine food culture in the restaurant industry. II. LITERATURE REVIEW The theoretical meaning of the consumption experience of the Taiwanese fine food culture is belongs to one kind of consumption behavior processes includi
14、ng the entire consumption to experience and savor the diet. The Taiwanese fine food has the multicultural distinctive quality in the world. In recent years in the diet culture, esthetics art, the tourism and leisure, the experience marketing and related research areas have become emerging and are im
15、portant research subjects. Therefore, this study will discuss the related literatures “Taiwanese fine food culture in the restaurant industry”and “consumption experience”as follows: A. Taiwanese Fine Food Culture in the Restaurant Industry Scarpato thinks that fine food (gastronomy) has two kinds of
16、 annotations. The first one puts it briefly is“enjoy the best food and the drink”which is likely “the Delicious art”(the art of good eating).Another explanation is that it may reflect the cooking and food. Tellstrm, Gustafasson, and Mossberg think that the fine food is one kind of native culture fou
17、ndation which is similar to the part of the region cultural heritage. But according to the definition from Taiwan Ministry of Economic Affairs, it defines the Taiwanese fine food as“the tea and drinks， the snack, the ingredients, and the die that commonly found in various traditions in Taiwan fusing
18、 with the foreign culture or the food materials” The culture is one kind of the characteristics of the society which has many behaviors related, including the preferences of food, the dress, the language, the family structure and the common joint with the regions. Long stated that the culture repres
19、ents the race and the national identifications. Food is the most that can reflect the differences between the different cultures. From the above the review of literatures, this study defines the Taiwanese fine food culture as one kind of fine food culture innovation system which is developed by the
20、foundation of the tea and drinks, the snack, the ingredients, and the diets that commonly found in various traditions in Taiwan and fuse with the various country diets, customs and cultures. Fusing Taiwanese native fine food and multi-dimensional fine food cultures helps to decide the way of dining
21、and the degree of the fondness. The linkage of the fine food and the characteristics of the regional culture also help to develop the entirely different Taiwanese fine food culture. B. Consumption Experience The formation of the experience is related to the external stimulation, the experience motiv
22、es of the consumer, the anticipated experience and so on. In recent years, some scholars believe that experience is not only the satisfactions of the consumer which is not the single item appraisal, it even is also a complex process, which contains many variables influencing experiences, and the development of the experience will continue . Williams applies the 3Fs in the hospitality industry and discovers that the creativity experience design is the core competencies which the
