外文翻译---网络在营销中的应用

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1、 1 Internet in Marketing The Internet marketing space is no longer a playground for amateurs. It is a fast-changing, advanced and high-profit arena for specialists and experts that practice the scientific discipline of online marketing. But that shouldnt scare anyone away. On the contrary, Targeted

2、Lead Marketing is one of the strongest ways for businesses like yours to leverage the power of the Internet.Your online presence is your marketing vehicle and a very powerful customer interface tool. By following leading best practices in Internet marketing, you can convert online inquiries into qua

3、lified leads and motivate these leads to turn into profit bearing sales. Its all about maintaining a healthy and interactive relationship with prospects, wherever they may be in their decision making or buying process. Help customers keep their faith in you An effective Targeted Lead Marketing campa

4、ign involves fostering consistent and meaningful ongoing interaction with potential customers, regardless of their timing to buy. There are many innovative, cost-effective methods that keep you on your customers and prospective customers radar； nurturing your relationship with them. Some examples ar

5、e: auto-responders, click-to-call (Internet to phone), email marketing, RSS feeds, blogs, customer loyalty programs and free trials. A focused Targeted Lead Marketing mechanism allows you to capture and cultivate early-stage leads so that valuable opportunities are continually being added to your sa

6、les funnel. Exposing more people to your website is like bringing more people into your store, it only accomplishes half of what you need to do. The goal of all your sales and marketing efforts, in the very simplest of terms, has always been to increase the number of people who do what you ask them

7、to do BUY your product or service and encourage others to buy too. Every online business must have a comprehensive Internet Marketing Strategy Your WSI Consultant can work with you to design, implement and monitor the results of your Internet marketing strategy. Besides the expense of traditional me

8、thods like telemarketing, can you really afford the ire of potential buyers who just cant handle one more sales caller and decide not to buy even though they may have been thinking about it? Wouldnt you rather send a periodic e-Newsletter to the folks who asked to be on your mailing list? Its a clic

9、k of a button to reach a multitude and you will be giving them information 2 that is useful, something they asked for. So what if they dont buy from you today? Youll have their mindshare because they have grown to trust you. They are more than likely to recommend you to someone who is closer to buyi

10、ng than they are.Thats the kind of relationship you want to nurture. The dictionary defines “nurture” as “to encourage somebody or something to grow, develop, thrive, and be successful”. Having your lead nurturing mechanism in place allows you to capture and cultivate early-stage leads so that your

11、marketing and sales funnel never miss out on valuable opportunities.Your prospects will evaluate your product or service and move at their own pace through the buying process. You have the challenging task of keeping the balance between staying in touch with relevant information and throwing them of

12、f with overbearing follow-up. It is the kind of task a WSI Consultant can expertly handle for you and on your behalf. Get help now we simplify Internet marketing! marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is the marketing (generally

13、 promotion) of products or services over the Internet. Internet marketing is considered to be broad in scopebecause it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media.Digital customer data and electronic customer relationship management (E

14、CRM) systems are also often grouped together under internet marketing. Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales.Internet marketing also refers to the placement of media along many different stages of th

15、e customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, and Web 2.0 strategies. In 2010, The New York Times, working with comScore, published an initial estimate to quantify the user data collected by larg

16、e Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found that the potential for collecting data was up to 2,500 times per user per month. Internet marketing is associated with

17、 several business models a model whereby goods are sold directly to consumers (B2C), businesses (B2B), or from consumer to consumer (C2C).Lead-based websites: a strategy whereby an organization generates value by acquiring sales leads from its website. Similar to walk-in customers in retail world. T

18、hese prospects are often referred to as organic 3 leads. Affiliate Marketing: a process wherein a product or service developed by one entity is sold by other active sellers for a share of profits.The entity that owns the product may provide some marketing material (e.g., sales letters, affiliate lin

19、ks, tracking facilities, etc.)； however, the vast majority of affiliate marketing relationships come from e-commerce businesses that offer affiliate programs. Local Internet marketing: a strategy through which a small company utilizes the Internet to find and to nurture relationships that can be use

20、d for real-world advantages.Local Internet marketing uses tools such as social media marketing, local directory listing,and targeted online sales promotions. In a one-to-one approach, marketers target a user browsing the Internet alone and so that the marketers messages reach the user personally.Thi

21、s approach is used in search marketing, for which the advertisements are based on search engine keywords entered by the users. This approach usually works under the pay per click (PPC) method. When appealing to specific interests, marketers place an emphasis on appealing to a specific behavior or in

22、terest, rather than reaching out to a broadly defined demographic.These marketers typically segment their markets according to age group, gender, geography, and other general factors. Niche Marketing Niche and hyper-niche internet marketing put further emphasis on creating destinations for web users

23、 and consumers on specific topics and products.citation needed Niche marketers differ from traditional Internet marketers as they have a more specialized topic knowledge.For example, whereas in traditional Internet marketing a website would be created and promoted on a high-level topic such as kitch

24、en appliances, niche marketing would focus on more specific topics such as 4-slice toasters. Niche marketing provides end users of such sites very targeted information, and allows the creators to establish themselves as authorities on the topic or product. Geo-targeting In Internet marketing, geo ta

25、rgeting and geo marketing are the methods of determining the geolocation of a website visitor with geolocation software, and delivering different content to that visitor based on his or her location, such as latitude and longitude, country, region or state, city, metro code or zip code, organization,