营销外文

1、amp;nbsp;   房地产营销      学生姓名          孙钰雯          专业班级         经济学 07-1      学     号        200706020136     院     系       经济与管理学院     指导教师 (职称 )  冯阳（讲师）   &a。

2、gust 2007 # Academy of Marketing Science 2007 Abstract This paper examines a tendency within existingmarketing scholarship to compartmentalize ethical issues. Italso shows how this tendency can cause ethical tensionsand conflicts in marketing practice. The emerging servicedominant(S-D) logic for marketing, as proposed by Vargoand Lusch, is explored as an example of an approach tomarketing that overcomes this tendency. The S-D logic isfound to be a positive development for marketi。

3、sures of WeChat Marketing Long Zhaohui Abstract After micro-blog marketing, WeChat marketing, with its viscosity stronger and more accurate target location, has quickly become a new tool for enterprise marketing. With the introduction of precision marketing concept and the instant marketing research, point to point precision marketing has become the unique advantages of WeChat marketing, at the same time, the unique marketing mode of WeChat driven the reforms of mobile Internet. This paper firs。

4、matic approach can unlock significant value. Long before behavioral economics had a name, marketers were using it. “Three for the price of two” offers and extended-payment layaway plans became widespread because they workednot because marketers had run scientific studies showing that people prefer a supposedly free incentive to an equivalent price discount or that people often behave irrationally when thinking about future consequences. Yet despite marketings inadvertent leadership。

5、to them. Marketers may spend millions of dollars on elaborately conceived advertising campaigns, yet often what really makes up a consumers mind is not only simple but also free: a word-of-mouth recommendation from a trusted source. As consumers overwhelmed by product choices tune out the ever-growing barrage of traditional marketing, word of mouth cuts through the noise quickly and effectively. Indeed, word of mouth1 is the primary factor behind 20 to 50 percent of all purchasing d。

6、usiness is booming. However, one part of the total business pie that can easily be forgotten； amidst all of this success is marketing. Its amazing how often you hear that the first thing to go is ones marketing plan for the year - marketing is too expensive or my budget just doesnt call for marketing this year. Au contraire, marketing doesnt have to break the bank； the new age of marketing is all about the Internet. Internet marketing involves many segments and some that this。

7、所在学院 指导教师（职称） 二 壹 年五月十日 外文文献 A marketers guide to behavioral economics Apirl.2010 Ned Welch McKinsey Quarterly Marketers have been applying behavioral economics-often unknowingly for years. A more systematic approach can unlock significant value. Long before behavioral economics had a name, marketers were using it. “Three for the price of two” offers and extended-payment layaway plan。

8、iples never change.Markets always welcome an innovative new product, even in a crowded field of competitors ,as long as it provides customer value.Also,Googles success shows that customers trust good brands and that well-crafted marketing mix strategies can be effective in helping newcomers enter crowded markets. Nevertheless, organizations are scrambling to determine how they can use information technology profitably and to understand what technology means for their business strate。

9、l “features- and-benefits” marketing. Experiential Marketing connects consumers with brands in personally relevant and memorable ways. The idea of experiential marketing reflects a right brain bias because it is about fulfilling consumers aspirations to experience certain feelings comfort and pleasure on one hand, and avoidance of discomfort and displeasure on the other. Experiential marketing occurs in person. It is a direct one-on-one interaction between a brand and an individual consumer. 。

10、Research, 2009:P357-370 . 学 院： 专业班级： 姓 名： 学 号： 指导老师： 日期： 201 年 月 日 2 The rise and stumble of green marketing? Despite some attention in the 1970s, it was really only in the late 1980s that the idea of green marketing emerged. Early academic treatments o。

11、18px;color:#ff0000;PDF外文：http:/www.bisheziliao.com/p-134457.html外文文献  A new way to measure word-of mouth marketing April.2010 Jacque。

12、ervices is often seen as the key to a companys success and long-term competitiveness. In the context of relationship marketing, customer satisfaction is often viewed as a central determinant of customerretention. However, the few empirical investigations in this area indicate that a direct relationship between these constructs is weak or even nonexistent. The overall purpose of this article is to develop a conceptual foundation for investigating the customer retention process, with 。

13、t the worlds biggest beverage company would emerge from the global financial crisis stronger than it went in. In a funny way, as Ive said, there are many opportunities: We will not waste this crisis, he told financial analysts at the Consumer Analyst Group of New York conference. We feel we will emerge out of this stronger. Kent also said advertising dollars are more powerful in this environment, and the company planned to keep spending to promote its brands。

14、 班级 学号 指 导 教 师 设计（论文）题 目 参考外文题目 The Environment of Marketing Channel Dyads: A Framework for ComparativeAnalysis 外文出处 Achrol R S, Stern L W. The Environment of Marketing Channel Dyads: A Framework for Comparative AnalysisJ. Journal of Marketing, 1983, 47(4):55-67. 中文译文： 营销渠道的环境特性 摘要： 由斯特恩和瑞文 (1980) 提出的比较分析营销渠道特性的政治经济学框架主要集中于渠道成员 之间的关系。
这篇文章通过指明环境因素如何影响渠道扩展了政治经济学的框架与斯特恩和瑞文原文结合，为研究营销渠道的区域综合性基础理论提供了更为广泛的基础。
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15、tional chinese culture, the integrity of two words is an extremely important component. Renyilizhi letter is advocated and seeks to follow the code of conduct. People can not stand promise the word once spoken can never be withdrawn reflects the people of faith worship. Success of modern enterprises are owed his success to his honesty, the world famous ship king Bao Yugang believes the secret of success is“credit transa。

16、ves of the effort are appropriate to the needs of the marketplace. Strategic marketing examines the marketplace to determine the needs of potential customers, the strategy and market position of the competitors, and attempts to develop a strategy that will enable the organization to gain or maintain a competitive advantage in the marketplace. There are a number of factors that should impact the development of a strategic marketing plan. These include internal factors such as the asse。

17、 about the value and competitive advantage of a company and its products.Within the larger scope of its denition, marketing is performed through the actions of three coordinated disciplines named: product marketing, corporate marketing,and marketing communications. The goal of the product marketing discipline is to generate product awareness,differentiation, and demand. Each of them emphasizes one of the various aspects of the product: price, features, or value. The price emphasis m。

18、lt;br /  毕业设计 /论文   外  文  文  献  翻  译        院        系          经济管理学院          专   业  班  级       市场营销 1102 班         姓        。