1、中文 3080 字 ,1900 单词, 10200 英文字符 出处 : Zhaohui Long. The Difficulties and Countermeasures of WeChat MarketingJInternational Conference on Education,2016.386-389 一、英文 The Difficulties and Countermeasures of WeChat Marketing Long Zhaohui Abstract After micro-blog marketing, WeChat marketing, with its vis
2、cosity stronger and more accurate target location, has quickly become a new tool for enterprise marketing. With the introduction of precision marketing concept and the instant marketing research, point to point precision marketing has become the unique advantages of WeChat marketing, at the same tim
3、e, the unique marketing mode of WeChat driven the reforms of mobile Internet. This paper first explains the WeChat marketing dilemma, that is, the difficulties existing in the WeChat marketing, and then puts forward relevant countermeasure. Keywords: WeChat marketing; Difficulties; Countermeasures I
4、ntroduction The development and progress of science and technology promotes the renewal and development of network technology. Today, the Internet has become a part of peoples lives, with the birth of network culture, more and more people access to the Internet, which have great influence on the mar
5、keting mode. The vigorous development of the WeChat market has created a new marketing mode - WeChat marketing. The maturity of 3G technology and application of 4G network makes the WeChat marketing has become a trend and the new way of marketing. WeChat Marketing Dilemma WeChat marketing platform i
6、s not perfect. In China, the WeChat platform developed earlier, for its development status, its development prospect is immeasurable. Take the mobile phone games as an example, now the game profit model has been already mature, both at home and abroad, this model succeeded. But, as a new platform, there is a problem - it is invariably follow existing path, or according to their own characteristics to create a new pattern. The shopping platform also needs to improve. Take MeiFuHui as an ex