外文翻译--霓虹灯在广告中的价值及作用

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1、中文 3180 字 Neons value and effect in advertising Neon since its inception in 1910,has not changed for centuries.Neon is glass tube filled with the low-pressure inert gas, and its cold cathode glow discharge and luminous in the field of high-voltage. Neon lights color is decided by the spectral proper

2、ties of the filled inert gas: optical-tube neon filled with neon lignts red； fluorescence-based neon filled with Argon and mercury lights blue、 yellow and so on. the two largest category of neon lights by working gas atomic emitting stimulated radiation. Compared to other electric light, neon lights

3、 have the following characteristics: First, high-efficiency； neon lights by both ends of the electrode in high-voltage field to burn the inert gas lamp, and it is different from an ordinary tungsten filament light source is necessary to spread high-temperature to Tungsten Wire for light-emitting, ca

4、using a lot of power in the form of thermal energy consumed, therefore, with the same amount of electricity, neon has a higher brightness. Second； lower temperature, and the use is no matter with the Climate； Third, low energy consumption； fourth, longer life； neon works in in case of UPS more than

5、10,000 hours, and the advantage are hard to meet by any other power source. Fifth, the production is flexible, and diverse many different colors； neon screen is Composied by the lamp and dynamic Always scanning light-emitting tubes and it can be setted of scan beating, gradually scanning, color scan

6、ning in seven color blending. Therefore, the neon is a relative small investment, a strong, economical effect and practical form of advertising. Neon is a cold cathode glow discharge tube, the radiation spectrum has a strong ability to penetrate the atmosphere, brilliant color, scene in luminous eff

7、iciency of incandescent lamps is superior to the ordinary, and its expression rich line structure can be processing of any geometric shape made from bending to meet the design requirements, through electronic control, can change color text patterns and popularity. The bright neon lights, the United

8、States, dynamic characteristics, is the light source can not be substituted by any power, and in all kinds of new light source will continue to emerge and dominate the competition. As a result of the cold cathode neon glow discharge, so a neon quality of their life up to 20000 - 30000 hours. A symbo

9、l of neon colors and indicative 。 In addition to the production of neon graphics, layout design to deal with outside of the arts should pay attention to, in colors on the design of the use of neon is an important success factor. Of color in visual communication with a primary role in peoples sense o

10、f color is a beauty in the most common form. A variety of colors and different color combinations can be a direct impact on the feelings of those who feel, and direct and effective way to attract attention, and inspired by memories, have imagination, to think, about emotions and feelings tend to for

11、m, produce a certain psychological effect, the formation of the corresponding visual impact and image appeal. Production in neon on the specific understanding and use of color is different from the paintings in general, and has its own unique artistic and utilitarian. The eye-catching colors of neon

12、 lights. Neon colors to achieve the remarkable results, in contrast to the way the use of color, resulting in different colors and color combination of feeling and help the image of neon works from around the things and the environment, the formation of color visual impact, triggered attention. Comp

13、arison of different color combinations, you can create a colorful, bright and lively, it can be dignified and elegant, in the works of the moment in contact with the consumers, the move of consumers, to enhance attention, and in the formation of the first impression when the ad and color to capture,

14、 and left a deep impression on me. A symbol of neon colors and indicative. Neon designed to use the symbolism of different colors through a combination of organic and create personalized ads with image ads in strengthening the visual identification of the work force at the same time, the symbolic us

15、e of color association, support of ad text advertising continues to the specific content, brand, corporate image for tips to enhance consumer understanding of advertising content. Therefore, in considering the composition of neon colors, we have to to the Company. The enterprise, the standard color-

16、based products. McDonalds fast-food neon advertising, by the numerous small bulbs formed orange M shaped letters glistening in the night sky, a sign that is in its M shaped letters following the standard color is one of McDonalds - red, the whole the art of neon color to deal with the full display o

17、f its logo and color characteristics. In orange and red in embracing MeDonalds The light blue dotted the meantime, primary and secondary color is clear, the overall sense. The neon letters of the alphabet-shaped Japans Kenwood stereo color from white, red, yellow tri-color composition, these three c

18、olors are also signs Kenwood products supporting the standard color and color. Another example is Matsushita Electric Industrial Co. Ltd. by the neon red, blue and white composition, the color is not redundant during doping. These brands over the main colors of the neon lights, all with the company,

19、 enterprise, product standards marked with color-color and support. If the pursuit is always colorful, these standards matched with other colors around the green, purple, green and other colors, from the point of view the types of color seems to be more than a few colors, but on the contrary, it dil

20、utes the company, product logo standard color, to play to dominate the superfluous side effects. If we must work with other colors, it can only be selected with the main colors of similar color. Such as light yellow with yellow, orange-red matching the red, dark blue with light blue and so on, such

21、as color foil contrast, only a small number of limited play and active role in decorating. Neon colors in the design of choice, it is necessary to in order to enhance their brand names, manufacturers of corporate image as the starting point, through the neon lights of the visual communication to enh

22、ance corporate and product image in the eyes of consumers. Vivid colors of neon lights. Neon realistic in their color reproduction of promotional merchandise and other content related to the specific image, rich in vivid colors to attract, impress consumers. The success of the performance of color,

23、help to strengthen advertising works the image of an object-specific sense of brightness, have a convincing realism, exciting appeal. Yellow River Road, the street food in Shanghai up to 10 meters of the Big Spender seafood restaurant, the air standing on the neon billboard. Occupy an area of nearly

24、 two-fifths of a large pattern of Yue-ran out of red lobster, red color fidelity gives strong visual impact, is mouth drooling with greed, in the colorful cuisine of the Yellow River Road, the street lights in many groups . The design is unique in its vivid color. Neon works lifelike color, and enab

25、le consumers to access the product before the goods have a good impression, establish a trust, in order to play a good product image of the role of publicity and promotion. Neon colors of the mold. Beautiful neon colors, not only to make the audience understand the content of the ads to convey the i

26、nformation of enterprises and effectively to achieve the purpose of advertising, but also gives the United States in the spirit of enjoyment. In meeting the material needs of people, but also the formation of peoples aesthetic needs of color, the color is the pursuit of beauty and longing, it would

27、give people in the United States of Lenovo, a beautiful reverie sustenance and hope. A lot of advertising work in the implementation of advertising activities, as a result of exquisite design, color coordination in place, and the prolonged stay in the minds of consumers, taste carefully, and as a historical period advertising representative aesthetic taste. Material life and spiritual life has become a