跨境电子商务信用

1、本文是中英双语对照毕业设计论文外文文献翻译， 下载之后无需调整复杂的格式 直接可用！一辈子也就一次的事！ 外文标题：Drivers and barriers to cross-border e-commerce: Evidence from Spanish individual behav。

2、 Yang，Lifan Yang 文献出处: The Thirteenth Wuhan International Conference on E-Business， 2015 (如觉得年份太老，可改为近 2 年，毕竟很多毕业生都这样做) 英文 3676 单词，26392 字符(字符就是印刷符)，中文 6135 汉字。
The Factors Affecting Cross-border E-commerce Development of SMEs- An Empirical Study Abstract：Recently, there are two mainly methods for SMEs operating cross-border e-commerce in China. One is online store of firms via the cross-border third party platform. The other is the online store of firms built by themselves for export markets 。

3、况、 存在问题、 参考文献等） 一、一、国内外研究现状国内外研究现状 国内：国内： 随着跨境电子商务的迅猛发展，对于该领域的研究也越来越多，尤其是对跨 境电子商务中的营销策略问题研究。
国内学者研究主要从以下几方面展开。
针对线上与线下的营销模式的研究，张旭兰,姚蕾（2016）认为从线上到线 下，再从线下到线上应该形成一个闭环，跨境电商企业要在全渠道进行营销。
推 动线上线下的融合、渗透发展，充分利用多渠道营销的全方位优势进行发展模式 创新是很有必要的。
梁欣萌（2016）也认为跨境电商企业可以探索线下营销，再 与线上推广做好结合， 可以有效提升产品销量。
在国外设立体验店就是一种形式， 形成线上线下联合的体验店来进行营销推广。
但孙维潇（2016）认为只需专注于 线上营销即可。
基于电子商务技术，企业通过 B2C 网络平台可以直接准确地搜寻 客户，即不需再花大量精力和时间进行漫长的贸易磋商，从而有效地降低了成交 成本，因此要充分利用线上营销带来的成本优势。
品牌营销方面，刘安华（2015）认为现阶段的许多跨境电商都将业务重心放 在销售方面，有着很强的业务能力，但是品牌营销和境外接洽等方面却。

4、sz Kawa, Wojciech Zdrenka ABSTRACT Background: E-commerce is one of the most dynamic and important sectors of the economy. The latest trend in this market is cross-border trade. It is based on selling products to customers who are located in other countries. However, it is connected to several problems, such as a high cost and long time of delivery, language barriers, different legal and tax conditionings, etc. Methods: The studies were conducted on the basis of the authors experience in the fi。

5、nbsp; Supply Chains of Cross-Border e-Commerce Abstract  A feature of e-commerce is worldwide coverage. Almost any person or company can be a customer of an online shop. However, this common availability is in practice quite apparent. Despite the dynamic development of e-commerce, communication in other languages, the form of payment, currency, legal and tax conditions, as well as the delivery of products remain barriers to the free cross-border flow. The article focuses on the las。