1、此文档是毕业设计外文翻译成品（ 含英文原文+中文翻译） ，无需调整复杂的格 式！下载之后直接可用，方便快捷！本文价格不贵,也就几十块钱！一辈子也就 一次的事！ 外文标题：The Factors Affecting Cross-border E-commerce Development of SMEs-An Empirical Study 外文作者：Jianzheng Yang，Nachuan Yang，Lifan Yang 文献出处: The Thirteenth Wuhan International Conference on E-Business， 2015 (如觉得年份太老，可改为近
2、2 年，毕竟很多毕业生都这样做) 英文 3676 单词，26392 字符(字符就是印刷符)，中文 6135 汉字。 The Factors Affecting Cross-border E-commerce Development of SMEs- An Empirical Study Abstract：Recently, there are two mainly methods for SMEs operating cross-border e-commerce in China. One is online store of firms via the cross-border third
3、 party platform. The other is the online store of firms built by themselves for export markets expansion. Based on the analysis of cross-border e-commerce process, we explore four factors which may affect the mode selection of cross-border e-commerce of SMEs, namely E-marketing, electronic payment,
4、electronic customs and international logistics. For the methodology, we use Probit model of Logit modeling and then have the finding that the three factors E-marketing, electronic customs and international logistics are the impact of SMEs cross-border e-commerce mode selection, and further find that
5、 most of SMEs who are weak at cross-border e-commerce operation stay on third party cross-border e-commerce service platform. Based on the finding, we also have some conclusion. In order to assist SMEs development, the government should establish and improve the trade informational platform. Meanwhi
6、le, they should encourage the cross-border e-commerce third-party platform to become bigger and stronger and improve electronic customs clearance continuously to raise large scale cross-border logistic firms and third parties with good service, strong competition and high technologies. For the SMEs, they should adopt the third party cross-border e-commerce platform actively. Some firms should have their own cross-border websites for opening cross-border e-commerce channel actively. Key words
