旅游动机外文文献翻译 （节选）

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1、中文 3000 汉字 ,2400 单词， 14500 英文字符 文献出处 : Assiouras I, Skourtis G, Koniordos M, et al. Segmenting East Asian tourists to Greece by travel motivation.J. Asia Pacific Journal of Tourism Research, 2014, 20(12):1-22. http:/w ww.w 原文 Segmenting East Asian Tourists to Greece by Travel Motivation Ioannis Ass

2、iourasa, George Skourtisb, Michalis Koniordosc & Antonios A.Giannopoulosd Abstract This study compares the push and pull motivations of East Asian (Japanese, Chinese and Korean) tourists who visit Greece and also the proposes national marketsegmentation based on travel motivations that transcend bou

3、ndaries of those countries. Four main push factors were identified: “Knowledge”, “Ego-enhancement”, “Escape & Relaxation” and “Novelty”. Similarly, four pull factors were also identified: “Leisure, shopping and safety”, “Variety and cost”, “Culture & heritage” and “Travel arrangements and facilities

4、”. Cross-cultural differences were found regarding than the importance of travel motivations. for almost Chinese tourists scored higher other nationalities all motivation categories. Although the cross-cultural differences are important, this study proposes another way to tackle the market segmentat

5、ion by conducting an international segmentation based on inherent similarities across different nationalities of travelers. Three segmentsemerged from that analysis with the “Novelty Seekers” to be the largest followed by the “Want-it-All” and the “Lowly Motivated”. Keywords: travel motivations, int

6、ernational segmentation, East Asian travelers, long-Haul destinations-Mediterranean tourist destinations A number of researchers emphasize the importance of such factors as ego-enhancement, rest and relaxation, knowledge, etc., which motivate tourists to travel and visit different countries (Baloglu & Uysal, ; Jang & Cai, ). The rapidly increasing size of the international tourism market (i.e. figures for outbound travel and tourism) calls for further inv