1999年--外文翻译--电信行业发展世界级的竞争情报项目（节选）

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1、 1300 单词，单词，7700 英文字符，英文字符，2000 汉字汉字 出处：出处：Marceau S, Sawka K. Developing a worldclass CI program in telecomsJ. Competitive Intelligence Review, 1999, 10(4):30-40. Developing a World-Class CI Program in Telecoms S Marceau，K Sawka Culture: The ”Information Is Power“ Syndrome Must Be Neutralized Why d

2、o decision-makers at some companies consistently receive intelligence that makes a difference, while others receive little more than data summaries? Without question, the one thing that all effective intelligence operationsprivate sector or governmenthave in common is direct involvement of senior-le

3、vel decision-makers. Professor Ben Gilad of Rutgers University, a noted ex- pert on effective competitive intelligence systems, has said “Any intelligence program that is not initiated, or at least strongly backed and used by top management, is doomed to obscurity and lack of real influence on decis

4、ions.” Successful programs involve working closely with executives to clearly define their intelligence needs right from the start, to focus the effort, and then keep them involved, not only with timely updates, but also as participants in the process. Executive managers often have excellent sources, and their broad experience enables them to participate effectively in the interpretation of information. Invariably, there is a wealth of latent competitive intelligence within the organ