毕业论文----我国西服品牌的定位策略研究

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1、第 I 页 共 II 页 我国西服品牌的定位策略研究 摘要：摘要：在中国打开国门走向世界的同时，大量的国外品牌蜂拥而入，冲击着庞大的 中国市场。人们从注重价格到注重质量，再到注重品牌，是一种消费心理的飞跃， 也是市场格局走向名牌瓜分市场的表现。 品牌己经逐渐演变成企业的一项重要无形 资产。在现代市场条件下，品牌这种无形资产的价值己经超过了厂房、技术、设备、 产品等诸多有形资产。因此，创立名牌己成为各行业企业取得竞争优势的策略性选 择。品牌作为一项能够对企业的长期运作发挥重要作用的无形资产，需要维护和发 展，因此，就要进行品牌定位和品牌资源的管理，以实现品牌对企业的长期价值。 关键词：关键词：品

2、牌，品牌定位，品牌定位策略 第 II 页 共 II 页 The research on brand position of suit Abstract : While China opens the country gateway and goes to the world , a large number of foreign brands are impaling the huge Chinese market . People reach the brand is from paying attention to the price and quality , is the leap o

3、f consumers psychology , it is the market pattern that moves towards the behavior of the famous brand dismembering the market too . The brand has already developed into an item of important intangible assets of enterprise .Under the modem market condition , the value of the brand , this kind of inta

4、ngible, assets , has already exceeded a great deal of physical assets , such as factory building , equipment products , administrator ，etc .so, founding famous brand has already become the strategic choice that every profession and trade enterprises have made the competitive advantage . The brand can be the intangible assets operating playing an important role for a long time of enterprises as one , ( which is) need safeguard and develop too , so the enterprise will on the management of bran