网络时代

1、市场营销 的应用得到了极大地挑战。
为了使市场营销的理论和实践适应于不断变化的网络空间，需要我们 从理论和实践上进行研究和探讨，以适应市场营销理论在新的虚拟市场的发展。
关键词 互联网 虚拟市场 网络消费 网络营销 Abstract: Network marketing is the core of electronic commerce, is also one of the important link of the e-commerce. Along with the development of the Internet, peoples living and consumption habits change with a new, marketing from the real market began to develop in the cyberspace, the application of marketing has been greatly challenged. In order to make the marketing theory and p。

2、市场营销 的应用得到了极大地挑战。
为了使市场营销的理论和实践适应于不断变化的网络空间，需要我们 从理论和实践上进行研究和探讨，以适应市场营销理论在新的虚拟市场的发展。
关键词 互联网 虚拟市场 网络消费 网络营销 Abstract: Network marketing is the core of electronic commerce, is also one of the important link of the e-commerce. Along with the development of the Internet, peoples living and consumption habits change with a new, marketing from the real market began to develop in the cyberspace, the application of marketing has been greatly challenged. In order to make the marketing theory and p。

3、信息时代，随着网络技术的广泛应用，网络媒介已经 改变了传统的传播方式，由此带来公众获取信息方式带来新 变化，使政府公共关系由传统单向变为多向，方式由政府主 体向公众客体播，而公众客体被动接受，向公众客体和政府 主体通过网络媒介相互传递，这样使得社会公共危机的特征 发生了变化。
所以政府利用网络技术建立新型公共关系，成 为时代发展的新要求。
我国的政府网络公共关系实践的探索， 虽然起步较早，但是由于主客体的缺失，以及实体和制度的 不健全，在解决网络公共关系的思维逻辑上存在误区，并且 制度上存在问题，这就着政府网络公共关系发展。
本文将浅 析现阶段我国政府网络公共关系中存在的思维误区和制度问 题，并探讨相关解决的对策。
关键词：网络时代；政府；公共关系 II Abstract Todays Internet age, Social public crisis has changed. In the face of the development of network information technology, Network media has changed the tradi。

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