1、外文标题： Artistic Imagery of “ Form, Spirit and Meaning” in Advertising Design 外文作者： Minglei Jiang 文献出处 :Advances in Social Science,Education and Humanities Research,volume40,2016 英文 1078单词， 5478字符，中文 1624汉字。 此文档是外文翻译成品，无需调整复杂的格式哦！下载之后直接可用，方便快捷！只需二十多元。 Artistic Imagery of “Form,
2、 Spirit and Meaning” in Advertising Design Minglei Jiang AbstractThis article summarizes and sorts out diversified elements of Chinese traditional culture from multiple outstanding Chinese animation works, and following the clue of the practical application of Central Plains traditional
3、cultural elements in animation making, explores the approach of realizing nationalization and localization for the new cultural industry animation. Keywords form; spirit; meaning; artistic imagery; advertising design 1INTRODUCTION In the process of guiding consumption and tra
4、nsmitting ideas, advertising design, as an important method for the realization of commercial and cultural value, plays an important role integrated the commodities, services and ideas. Beside representing the material demands to guide consumption, it can construct imagery expressing the beauty of “
5、form, spirit and meaning” to promote the style and value of the commo dity. This article starts with the concepts of “form, spirit and meaning”, focuses on advertising design, explores the beauty and method of “artistic imagery ” of “ form, spiri
6、t and meaning”, for operation in practice and the purpose of guiding consumption and following consciousness effectively. 2“FORM, SPIRIT AND MEANING” AND ARTISTIC IMAGERY A. Definition of “Form, Spirit and Meaning” “Form” refers to the external physical characteristic of image and rule of image cons
7、titution. In advertising design, “form” is a materialized factor and a design language, the advertisement shall pay attention to the integrality, decoration and symbolis m of “ form ” , focus on the mutual correspondence and comity cross between forms and emphasize the variety and u
