1、3150 英文单词， 18500 英文字符 ，中文 5300 字 文献出处： Ismail M N I, Hanafiah M H, Aminuddin N, et al. Community-based homestay service quality, visitor satisfaction, and behavioral intentionJ. Procedia-Social and Behavioral Sciences, 2016, 222: 398-405. Community-Based Homestay Service Quality, Visitor Satisfactio
2、n, and Behavioral Intention Mohd Noor Ismawi Ismail, Mohd Hafiz Hanafiah, Norliza Aminuddin and Norazah Mustafa Abstract The homestay program is regarded as a community-based tourism product by many nations. Despite the enormous growth of the homestay program in Malaysia, the industry faces numerous
3、 new challenges. A moderate level of service quality was one of the main factors contributing to their poor performance. A descriptive research design using a quantitative approach was opted to reach more respondents. The questionnaire was validated based on the content validity and reliability thro
4、ugh exploratory factor analysis technique (EFA). This paper confirmed the relationship between community-based homestay service quality and behavioral intention and the moderating roles of satisfaction. Keywords: Homestay; service quality; satisfaction; behavioral intention 1. Background of the stud
5、y In recent years, community-based tourism has been considered as a tool for promoting the development of some economically and socially depressed rural areas in many nations (Chambers, 2014; Hanafiah, Jamaluddin, &Zulkifly, 2013; Leigh & Blakely, 2013; Liu, 2006; Pina & Delfa, 2005). The majority o
6、f countries promoted the community-based tourism at the expense of natural resources and local cultures. This is why the concept of community-based tourism depends fundamentally on the unique products available in the area. Nevertheless, similarly to the urban tourism concept, the appeal of community-based tourism lies in the range and quality of the available attractions and the supporting facilities such as the accommodation (Mckercher, 2001). The government of Malaysia has been transferr
