1、1700 单词， 8900 英文字符， 3200 汉字 出处： Jarrod Waetjen, Timothy A. Gibson. Harry Potter and the Commodity Fetish: Activating Corporate Readings in the Journey from Text to Commercial IntertextJ. Communication & Critical/cultural Studies, 2007, 4(1):3-26. Harry Potter and the Commodity Fetish: Activating Cor
2、porate Readings in the Journey from Text to Commercial Intertext Jarrod Waetjen, Timothy A. Gibson For this reason, it is difficult to believe that when J. K. Rowling completed her first full manuscript as a fiction writer, Harry Potter and the Philosophers Stone (retitled Harry Potter and the Sorce
3、rers Stone in the United States), the world was not exactly beating down her door to publish it. Her initial attempt to secure a literary agent produced only a short rejection letter.The second agent she courted, Christopher Little, was also reportedly hesitant to represent Rowling, but he soon rele
4、nted and agreed to pitch the book to major publishing firms in London. At least four major publishers including Simon & Schuster*rejected the book before Little sent the manuscript to Bloomsbury, a small independent publisher which controlled about two percent of the British book market. After readi
5、ng the first chapter, an enthusiastic editor began passing the manuscript around. The next day, Bloomsbury made its offer. For an initial investment of $3,300, Bloomsbury had secured the publishing rights to Rowlings first Harry Potter book. It turns out that Rowling was fortunate in her choice of a
6、gent. In some cases, first time authors are so thrilled to see a contract that they sign all the foreign publishing, film, and merchandising rights over to their initial publisher.Not so with Rowling. The initial contract with Bloomsbury gave the British publisher exclusive rights only in the UK, leaving her agent free to negotiate separate deals with publishers in other markets.Moreover, Rowling also retained both the film and merchandising rights to her novel. For this reason, when the b
