1、中文中文 5100字，字，3000英文单词，英文单词，1.8万英文字符万英文字符 文献出处：文献出处：JIANG Xiehua; SUN Mingyi (2015).Cross-Cultural Communication, 11 (9), 19-23 Preliminary Discussion on Program of Computer Graphic Design of Advertising Major JIANG Xiehua, SUN Mingyi Abstract As the society rapidly develops, market has a large need
2、for talent. Therefore, higher demand for cultivating versatile advertising talents for universities and colleges has been presented. Speaking of Computer Graphic Design, it is a foundational course of advertising major in China. To improve students independent enthusiasm on study, inspire their inno
3、vative thinking and spirit, enhance their practical ability and apply the theoretical knowledge that they have learned to practice through ways like advocating “practice-emphasizing” teaching idea, optimizing teaching content and improving practical ability by advertising competitions, etc. is what
4、this paper is going to discuss. Key words: Advertising major; Computer graphic design; Program; Practice INTRODUCTION In June 1983 , Department of Journalis m and Communication of Xiamen University took the lead in recruiting 15 students of advertising major, and created a precedent of modern advertising education in China. Afterwards, Communication University of China (formerly Beijing Broadcasting Institute), Wuhan University, Shenzhen University and other universities set up the profession
