1、此文档是毕业设计外文翻译成品（ 含英文原文+中文翻译） ，无需调整复杂的格 式！下载之后直接可用，方便快捷！本文价格不贵,也就几十块钱！一辈子也就 一次的事！ 外文标题：New brand logo design: customers preference for brand name and icon 外文作者：Sabrina Paolo, Del Ponte 文献出处: Journal of Brand Management， October 2017, Volume 24, Issue 5, pp 375 390 (如觉得年份太老，可改为近 2 年，毕竟很多毕业生都这样做) 英文 516
2、5 单词，中文 7459 汉字。 New brand logo design: customers preference for brand name and icon Abstract:Brand logos can provide affective reactions before any promotional activity is carried out. This is particularly relevant for start-ups that might not have the budget for branding activities. Extant researc
3、h is predominantly based on theoretical models. By contrast, we adopted a customer-based approach with a novel method- ologymultiple picture sortingto investigate the most relevant characteristics that customers identify for differentiating novel logos, and compared them with existing theories. Nine
4、ty-three subjects were asked to classify unknown logos according to criteria of their choice. Most customers clustered logos into: (1) composed of brand icon and/or name and (2) coloured or black logos. We then used experiments to test whether the logo characteristics identified by customers make a difference in logos attractiveness. Results show that logos composed of an icon plus a brand name are perceived as significantly more attractive than logos made of one component only, and that b
