1、3200 英文单词, 1.9 万英文字符 , 中文 6150 字 文献出处: Williams J D, Crockett D, Harrison R L, et al. The role of food culture and marketing activity in health disparitiesJ. Preventive Medicine, 2012, 55(5): 382-386. The role of food culture and marketing activity in health disparities Jerome D. Williams, David Cro
2、ckett, Robert L. Harrison, Kevin D. Thomas Abstract Marketing activities have attracted increased attention from scholars interested in racial disparities in obesity prevalence, as well as the prevalence of other preventable conditions. Although reducing the marketing of nutritionally poor foods to
3、racial/ethnic communities would represent a signicant step forward in eliminating racial disparities in health, we focus instead on a critical-related question. What is the relationship between marketing activities, food culture, and health disparities? This commentary posits that food culture shape
4、s the demand for food and the meaning attached to particular foods, preparation styles, and eating practices, while marketing activities shape the overall environment in which food choices are made. We build on prior research that explores the socio-cultural context in which marketing efforts are pe
5、rceived and interpreted. We discuss each element of the marketing mix to highlight the complex relationship between food culture, marketing activities, and health disparities. Keywords: Marketing; Obesity ;Culture; Health disparities ;Food culture Introduction The purpose of this essay is to explore
6、 the relationship between food culture, marketing activity, and high obesity prevalence among African-Americans and Hispanics. Many health researchers have concluded that the health status of people of color in the United States remains unconscionably lower than that of whites, the largest ethnic group (Centers for Disease Control and Prevention. CDC Health Disparities and Inequalities ReportUnited States, 2011; Flora et al., 1997; Thomas et al., 2011; Williams and Kumanyika, 2002). Many di