1、中文 2250 汉字 ,1300单词， 7600 英文字符 出处： Minghetti V. From destination to destination marketing and management: designing and repositioning tourism productsJ. International Journal of Tourism Research, 2001, 3(3):255-257. From Destination to Destination Marketing and Management: Designing and Repositioning
2、 Tourism Products ValeriaMinghetti This was the title of the annual international Conference organised by CISET (the International Centre of Studies on the Tourist Economy of the University of Venice) on 15 and 16 March 1999 in Venice. About two hundred academics and professionals from Italy and abr
3、oad attended the venue. Sixteen Italian and international speakers with proven expertise in destination marketing and management, communication strategies and positioning, planning and organisation as well as destination management system design, presented theoretical and practical evidence of the n
4、ew challenges tourism destinations are facing. At a time of growing international competition, destination marketing and destination management represent key strategies for both mature and emerging destinations, in order to satisfy an ever-demanding consumer, ensure sustainable development and then
5、gain, hold or win back a strong position in the global tourism market. However, in spite of the popularity that these concepts and tools are currently enjoying in academic circles, their diffusion, understanding and use among tourist operators is still low if compared with the benefits they can brin
6、g to each business and to the destination as a whole. Tourism organisations and, above all, SMEs (small and medium-sized enterprises) are not completely aware of their role in the creation and management of local supply, of their influence on the image of the global tourism product (Rispoli and Tamma, 1991, 1996) and then on the customer destination experience. In addition, they are not conscious of the importance that their interactions have in organising this product and thus in determining
