1、2900 英文单词， 1.6 万英文字符 ，中文 4900 字 文献出处： Kumar K S V , Rama Devi V . Social Media in Financial Services-A Theoretocal PerspectiveJ. Procedia Economics & Finance, 2014, 11(14):306-313. Social Media in Financial Services A Theoretical Perspective K.S. Venkateswara Kumar, Dr. V. Rama Devi Abstract Social
2、media steps over traditional outlets to offer faster news delivery sprinkled with opinions, commentary and perspectives on business activity. It has become the need of the hour for financial services organizations to set a policy concerning social media. Getting it wrong could mean significant reput
3、ational damage, ignoring it could mean being left behind. Those financial services institutions embracing social media are better able to pick up on customer complaints circulating in the online world, and respond before reputational damage occurs. Clearly social media is about socializing in commun
4、ities online. Social media is collective rather than monologue. Many people talking to many and being able to do so when they want, where they want, and how they want. Connecting through emails, blogs, wikis, web, video and photo sites, social media isnt necessarily about going to a particular place
5、. Its more about coming together and networking and connecting in a new, more equal and progressive way. To be best able to connect means to move toward a sophisticated, responsive distribution mindset. To be where people are and to participate in a way that speaks to them directly. To do that means
6、 to be in peoples personal environments Facebook, MySpace, Linkedin, Twitter, etc. Ignoring the power of online word-of-mouth is no longer an option in todays interconnected world. The ability of consumers to influence corporate behavior and impact business planning in unanticipated and, at times, unwelcome ways has grown exponentially. One entertaining complaint from an irate customer going viral can escalate into a full-blown crisis in less than 24 hours. In this environment, un
