1、8800 英文单词， 4.7 万英文字符 ， 中文 14500 字 文献出处： Kapoor A P, Vij M. Technology at the dinner table: Ordering food online through mobile appsJ. Journal of Retailing and Consumer Services, 2018, 43: 342-351. Technology at the dinner table: Ordering food online through mobile apps Anuj Pal Kapoor, Madhu Vij Abs
2、tract Online food-delivery aggregators (OFAs) are expanding choice and convenience, allowing customers to order from a wide array of restaurants with a single tap on their smart phones. The business of delivering restaurant meals to the home is undergoing rapid change as new online platforms race to
3、 capture markets and customers across most of the metropolitan cities in India. The paper aims to investigate online food aggregators (OFAs) by proposing and empirically testing mobile app attribute-conversion model, to examine how mobile app attributes of online food aggregators inuence the purchas
4、e decision of a consumer and subsequently lead to conversion. A mix method design was adopted for the study and a pilot study comprising of (n=350) respondents was carried out. The study focuses on four key attributes visual, navigational, information and collaboration design and identies the most i
5、mportant mobile app attributes while choosing a particular online food aggregator (OFA) in India. 1. Introduction In the early 2000, the application of third generation (3G) mobile communication technologies triggered mobile commerce development across the world. Subsequently, the switch from featur
6、e phones to smart phones begun and the adoption of smart phones were embraced glob- ally. According to E-Marketer (2014), there will be more than three billion Smartphone users, or one-quarter of the global population, by 2020. In India, the e-commerce market is expected to grow to US$ 188 billion by 2015 due to the rise in Smartphone penetration and the launch of 4G networks along with increasing consumer wealth. According to Statistica (2017, Dec 21), Smartphone penetration in India
