1、3600 英文单词， 2 万英文字符 ，中文 5900 字 文献出处： Mati C, Ilie L. Customer relationship management in the insurance industryJ. Procedia Economics and Finance, 2014, 15: 1138-1145. Customer relationship management in the insurance industry Ciprian Mati, Liviu Ilie Abstract This paper addresses the implementation o
2、f Customer Relationship Management (CRM) in insurance companies. Thus, we reviewed several specialized papers addressing regional and international solutions for customer relationship management. We focus on strategies used in sales management with reference to the standards of customer service and
3、the models used in customer relationship management. The aim of the authors is to present the benefits resulting from the application of new technologies, thus estimating the pace of change, the new opportunities and the need for flexibility in the relationship with customers. Along with the technol
4、ogical component the human component is also present in order to ensure the successful implementation of CRM. Keywords: Customer Relationship Management, sales management, technology 1. Introduction The rising expectations of customers have forced the insurance sector to introduce more and more new
5、customer relationship management initiatives as it has got a serious impact on the sale of the insurance products, while the technological advances and decreasing costs of technology have reduced barriers to adopting IT based CRM initiatives. As the profitability of the insurance sector is mainly de
6、pend on the services it offers and on meeting the customer demand on a regular basis, this suggests that a good CRM initiatives must be the foundation of the insurance sector. The major burden the industry faces is obtaining and keeping clients. This is due to the fact that it has become increasingly difficult for this particular sector to gain profits while curtailing costs. The purpose of the paper is to present the benefits resulting from the application of new technologies, thus estim
