1、6000 英文单词， 3.2 万英文字符 ，中文 9300 字 文献出处： Custance P , Walley K , Jiang D . Crisis brand management in emerging markets : Insight from the Chinese infant milk powder scandalJ. Marketing Intelligence & Planning, 2012, 30(1):18-32. Crisis brand management in emerging markets Insight from the Chinese infan
2、t milk powder scandal Paul Custance, Keith Walley and Dongni Jiang Abstract Purpose This paper seeks to address a gap in the literature relating to crisis brand management in emerging markets. Design/methodology/approach The study is based on secondary research and 15 qualitative depth interviews wi
3、th mothers living in Beijing. Findings The study found that the Chinese infant milk powder incident significantly reduced confidence in domestic brands, altered perceptions of domestic brands, and had a profound effect on buying behaviour. Research limitations/implications The study is based primari
4、ly on a consumer perspective and the findings cannot be generalised to a wider population with known levels of statistical significance because of the qualitative methodology and small sample size. Practical implications The paper concludes that while crisis brand management requires managers to und
5、ertake similar actions whether they work in an emerging or a developed market, the cultural environment may cause them to actually take different actions. Originality/value This paper makes an original contribution to knowledge regarding crisis brand management in an emerging market via insight prov
6、ided by the 2008 Chinese infant milk powder incident. Keywords: Crisis brand management, Consumer confidence, Consumer behaviour, Emerging markets, China, Infant milk powder 1. Introduction According to Rugman and Collinson (2009) emerging markets are characterised by industrialisation and rapid economic growth. Currently, there are more than forty emerging markets around the globe including countries such as India, Brazil, and China. In an era of economic recession these emerging
