1、3200 英文单词, 1.7 万英文字符 ,中文 4900 字 文献出处: Melovi B, Mitrovib S, Djokaja A, et al. Logistics in the Function of Customer ServiceRelevance for the Engineering ManagementJ. Procedia engineering, 2015, 117: 802-807. Logistics in the Function of Customer Service Relevance for the Engineering Management Boban
2、 Melovic, Slavica Mitrovic, Arton Djokaj, Nikolai Vatin Abstract In the modern business environment, which is characterized by the market globalization, rapid development and usage of new technologies, logistics activities have specific implications on business processes. Authors start from the hypo
3、thesis that the logistics management and customer service management can create a basis for continuous sustained growth of operating incomes, and at the same time it provides their own positive corporate image in the market. The management of logistics activities in the function of satisfying the co
4、nsumer has become one of the most attractive areas of the strategic management in the last ten years, therefore, managers seek for strong competitive weapon in the development of own logistic system in order to differentiate their offers in comparison to others. Keywords: logistics, management, cust
5、omer, customer service, engineering. 1. Introduction In modern business conditions, managers must pay great attention to logistics activities that are best manifested through adequate customer service, which attracts new customers and retains old ones, therefore, it directly affects the competitive
6、advantage of the company in the market. Customer service is one of the key aspects of the offer to the customer of services, which essentially enables the company to differentiate its offers from competition. The main objective of the logistics management is to deliver the right product or service at the right time in the right place and in the desired amount, whereby it must always be taken into account and be careful so that the costs of organizing and conducting a high-quality custome