1、3450 英文单词， 2 万英文字符 ， 中文 6200 字 文献出处： Dasc?lu, Ioan D . Individualism and mass communication in the context of globalizationJ. Procedia - Social and Behavioral Sciences, 2014, 163:1-6. Individualism and mass communication in the context of globalization Dan Ioan Dasclu Abstract The subject of our res
2、earch is the existing relation between individualism, as ideology, and mass communication in the context of globalization and social communication. If we can talk today about a second individualist revolution, whose main characteristic is a process of personalization, individualism has a complex and
3、 contradictory effect on mass communication. The values of individualism seem to dominate the content of the messages transmitted through mass media. In the measure in which we can talk about a humanist dimension of individualism, this can be seen as beneficial, leading to the affirmation and the de
4、velopment of human personality. However, exaggerated hedonism and narcissism, being central values of the new individualism as well, lead to the weakening and impoverishment of human personality, and to the globalization of nothing. Keywords: individualism, mass communication, globalization 1. Intro
5、duction The issue of individualism seems to occupy, in the last decades, an important place in the philosophic and social science debates. It is the expression of the place and role that individualism plays, as ideology, in contemporary society. We witness, as Gilles Lipovetsky said, at the “second
6、individualist revolution” (Lipovetsky, 1983). The expansion of individualism is linked to a multitude of factors, such as: globalization, the imposition of the consumer society, mentality changes produced, the collapse of communist totalitarianism, etc. On the other hand, we witness an explosive development of mass communication, both in what concerns the technical means of communication, and the medias impact on both the individual and society. This paper will try, in the following lines,
