1、3700 英文单词， 2.2 万英文字符 ,中文 6750 字 文献出处： Gatautis, Rimantas, and Elena Vitkauskaite. Crowdsourcing application in marketing activities. Procedia-Social and Behavioral Sciences 110 (2014): 1243-1250. Crowdsourcing application in marketing activities Rimantas Gatautis, Elena Vitkauskaite Abstract Active
2、deployment of information communication technologies between consumers enables them contribute actively to various business activities. A crowdsourcing phenomenon is observed recently from perspectives ranging from users involvement in companys communication activities to various crowdfunding models
3、. Aim of this paper is to explore crowdsourcing phenomena, analyse factors affecting consumers involvement into crowdsourcing activities and explore crowdsourcing deployment in companys marketing activities. From the marketing perspective crowdsourcing might be deployed in various activities such as
4、 market research, communication, new products development and testing, innovative ideas development and others. Though companies should be aware of possible limitations and ethical issues related to crowdsourcing as well. Keywords: ICT; crowdsourcing; marketing; success factors; crowdsourcing models
5、. 1. Introduction Information communication technologies (hereinafter ICT) adoption grows intensively in the last decade. The ICT based solutions become more complex and sophisticated as well as correspond to enterprises needs in modern turbulent markets. We can observe ICT solutions dedicated compl
6、etely to interior needs of enterprises and used by staff as well as solutions oriented towards consumers implying use of enterprisers staff and consumers. Besides the growing use of ICT between companies, use of ICT between consumers increases constantly as well. There are about 2.4 billion Internet users in the world (Internet World Stats, 2013) with prevailing majority of users in Asia. The growing use of Internet between consumers opens opportunities for enterprises to involve consu
