1、6200 英文单词， 3.4 万英文字符 ,中文 10600 字 文献出处 ; Jung Y, Song H, Vorderer P. Why do people post and read personal messages in public? The motivation of using personal blogs and its effects on users loneliness, belonging, and well-beingJ. Computers in Human Behavior, 2012, 28(5):1626-1633. Why do people post
2、and read personal messages in public? The motivation of using personal blogs and its effects on users loneliness, belonging, and well-being Yo unbo Jung, Hayeon Song, Peter Vorderer Abstract The purpose of the current paper is to develop a theoretical model that identies why people blog personal con
3、tent and explains the effects of blogging in real life. Data from an online survey are analyzed using maximum likelihood procedures in LISREL 8.75 to test the structural model. Among 531 respondents from Cyworld, a popular social network and blogging site in South Korea, a randomly selected group of
4、 251 users was used to develop the model. The other group of 280 users was used to conrm the usefulness of the revised model. Results (N = 251; N = 280) showed that impression management and voyeuristic surveillance are two major psychological factors that motivate individuals to post and read messa
5、ges on personal blogs. Results also showed evidence for bloggings real life consequences, measured by users perceived social support, loneliness, belonging, and subjective well-being. Keywords: Personal blog, Impression management, Voyeuristic surveillance, Social support, Subjective well-being ,Ano
6、nymity 1. Introduction Using weblogs (Blogging) has become a very popular activity among Internet users (Trammell & Keshelashvili, 2005). Blogging refers to individual activities of adding content to a blog that include periodically posting messages/photos about bloggers own interests on the Internet and receiving comments about the postings from visitors. According to Pew Internet & American Life Project, blogging is now a key part of online culture (Lee, 2005). Its nat
