1、5000 英文单词， 26500 英文字符 ， 中文 8600 字 文献出处： Kim S S, Agrusa J, Lee H, et al. Effects of Korean television dramas on the flow of Japanese touristsJ. Tourism Management, 2007, 28(5): 1340-1353. Effects of Korean television dramas on the ow of Japanese tourists Samuel Seongseop Kim, Jerome Agrusa, Heesung
2、Lee, Kaye Chon Abstract This study investigated the effects of the Korean television (TV) drama series titled, Winter Sonata, on the potential or actual Japanese tourist ow to Korea. More specically, this research explored the reasons for the popularity of the Korean TV drama series, the change of p
3、erceived image as an impact of the melodrama, and the preferred products of soap opera-induced tourism. The objectives of this study were achieved through two ways: (1) review of articles in newspapers, magazines, and reports; (2) analyses of a survey of Japanese tourists visiting featured locations
4、 of the Winter Sonata TV drama series. The results of this study indicated that this Korean TV series had a variety of impacts in relation to Korea and Japan. Interestingly, Japanese respondents in their 40s and over-preferred Korean TV dramas and indicated a stronger desire to take a Hallyu trip. A
5、dditionally, a high level of interest and empathy for leading actors and actresses were the key reasons for their preference for Korean dramas. Results of the canonical analysis indicated that respondents preferred the Korean TV dramas due to all ve reason dimensions which demonstrated higher levels
6、 and agreement for the development of ve out of the eight product types from this study. Keywords: TV drama; Winter Sonata; Hallyu; Film tourism 1. Introduction Television (TV) is one of the most popular and inuential vehicles for attracting peoples attention among diverse visual media alternatives. A signicant percentage of people are inclined to watch TV upon returning home from work or school. The rapidly developed multichoice cable TV, which includes sports, romance, comedy, home
