1、2200 英文单词， 2.3 万英文字符 ，中文 3700 字 Butkovi L L, Bokovi D, Katavi M. International Marketing Strategies for Croatian Construction Companies J. Procedia - Social and Behavioral Sciences, 2014, 119:503-509. International Marketing Strategies for Croatian Construction Companies Lana Lovrencis Butkovis, Dra
2、en Bokovis, Mariza Katavis Abstract The rapid trend of globalization and technological changes have made difficult for construction organization to survive in the competitive world. Particularly, the actual global economy crises have the very strong impact on a construction sector, especially in dev
3、eloping countries such as Croatia. A performance of Croatian construction companies at the international markets are very low and represent a serious problem for the entire Croatian economy. So the importance of international marketing operations increasing rapidly. International marketing strategie
4、s are not the same as the domestic strategies, but if Croatian construction companies develop and establish a good international marketing strategy, their success at the international markets could be much better. This paper elaborates modes of international strategies and will try to find out which
5、 of them are specific for Croatian construction companies. Keywords: Croatian construction, international marketing, marketing strategies 1. Introduction A moment comes in the work of every company when it begins to examine the possibility of conquering new markets. Motives for the internationalisat
6、ion of business operations can differ. According to Kotler (1999), they include: the possibility of increasing sales, greater resource accessibility, securing several markets for products sale and resource acquisition. Under normal conditions of the equal rights and equality of all countries, internationalisation is a useful way of achieving greater closeness and cooperation among peoples and states; it facilitates traffic and communications, speeds up general development and gives an i
