1、7100 英文单词， 4.1 万英文字符 ，中文 12500 字 文献出处： Hays D, Ozretic-Doen . Greening hotels-building green values into hotel servicesJ. Tourism and hospitality management, 2014, 20(1): 85-102. GREENING HOTELS BUILDING GREEN VALUES INTO HOTEL SERVICES Darija Hays; urdana Ozreti-Doen Abstract Purpose The objective
2、of this paper is to enhance knowledge about greening hotel services and the possibilities it provides for successful hotel management as well as for enrichment of hotel guest experiences. Design/Methodology/Approach The paper is based on a summarized review of previous theoretical contributions and
3、an investigative study of three business cases which relies on qualitative methodology. The case studies draw on interviews, archival materials and photographs. A case study approach was adopted to illustrate the differences in the approach used for greening hotel services. Three green hotels that m
4、utually vary in size, categorization, segmentation and targeted market, were analyzed. Findings The analysis of cases-hotels identifies and describes different and numerous activities of green marketing management. A proactive and trustworthy implementation of those activities enables green hotels t
5、o achieve increasing benefits no matter their size, classification and target audience. Originality of the research The study can help us to understand how environmentally conscious hotel management establishes a suitable setting for greening hotels services. These can serve as a valuable source of
6、information in academic circles and be especially useful to marketing managers in hotels that aim to be green. Keywords : green hotels, environmental management, green services INTRODUCTION Green hotel management provides several benefits: long-term cost reduction, ecological sustainability and the satisfaction of needs of a presently growing segment of customers seeking green services. Along with quality brand management and trustworthy marketing communication, green manageme
