1、4300 英文单词， 2.3 万英文字符 ，中文 7300 字 文献出处： Andreas, Chang. WEB 2.0 SOCIAL NETWORK SITES AND FACEBOOK MARKETING. Jurnal Binus Business Review2.02 (2011). 708-717 WEB 2.0 SOCIAL NETWORK SITES AND FACEBOOK MARKETING Andreas Chang ABSTRACT The use of Web 2.0 and Social Network Sites (SNS) has become an amazi
2、ng phenomenon. In fact, one of the fastest-growing arenas of the World Wide Web is the space of so-called social networking sites. Face book, Tweeter, MySpace and other Social Network Sites have huge population of users. Almost seven hundred million people use Facebook, and hundreds of million other
3、s use other social networking sites. More and more advertisers switch their marketing budget to these SNS. This study contributes to our understanding of the Web 2.0 and the use of social networking websites by examining available literature. It seeks to understand what Web 2.0 and SNS mean, the tre
4、nds, its functions and how they can be leveraged for marketing purposes. Keywords: Social Network Sites (SNSs), marketing, facebook, online social networking sites (SNSs), Web 2.0 INTRODUCTION Web 2.0 presents businesses with new challenges but also new opportunities for getting and staying in touch
5、 with their markets, learning about the needs and opinions of their customers as well as interacting with them in a direct and personalised way. (Constantinides & Fountain, 2008). This has leaded the world to witness a coming-together of the technological networks that connect computers on the Inter
6、net and the social networks that have linked humans for millennia. Beyond the artifacts that have sprung from this developmentsites such as Facebook, LinkedIn, MySpace, Wikipedia, digg, del. icio.us, YouTube, and flickrthere is a broader process at work, a growing pattern of movement through online spaces to form connections with others, build virtual communities, and engage in self-expression. (Kleinberg, 2008). In fact, one of the fastest-growing arenas of the World Wide Web is the space
