1、4000 英文单词， 21500 英文字符 ，中文 6800 字 文献出处： Shin D H, Jung J, Chang B H. The psychology behind QR codes: User experience perspectiveJ. Computers in Human Behavior, 2012, 28(4):1417-1426. The psychology behind QR codes: User experience perspective Dong-Hee Shin, Jaemin Jung, Byeng-Hee Chang Abstract QR co
2、des, 2-D bar codes that can be read by special software on a smartphone, have been undergoing rapid development. This study examines how a Technology Acceptance Model could predict users intentions to continue using QR codes by integrating interactivity and quality motivations as primary deter- mini
3、ng factors. Although studies have shown interactivity is important to users, not many study have analyzed the mediating inuence of interactivity within interactive marketing context. Therefore, the original TAM was expanded to encompass user perceptions of interactivity and quality. The results of t
4、his study show that user intentions and behaviors are largely inuenced by the perception of the quality of QR codes. In addition, the results of the model show that interactivity is a key behavioral antecedent to the use of QR codes. In the extended model, the moderating and mediating effects of the
5、 perceived interactivity on relationships among the variables were found to be signicant. The new set of variables is QR code-specic, acting as factors that enhance attitudes and behavioral intentions. Implications of the ndings are discussed in terms of construction of a theory of interactivity and
6、 provision of practical insights into development of user-centered QR codes. Keywords: QR code； Interactive marketing ； Adoption； Mediating effects ； Moderating effects 1. Introduction A QR code (Quick Response code) is a type of matrix bar code or two-dimensional code designed to be read by smartphones. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, a URL or other data. Created by the Toyota subsidiary Denso W
