1、字数：英文 2400 单词， 3723 字符；中文 11993 汉字 出处： Banu C S, Reddy N, Gondkar R R. Marketing Agricultural Products through ICT-An acceptance studyJ. International Journal of Research in IT and Management, 2017, 7(2): 21-27 外文文献 Marketing Agricultural Products through ICT -An acceptance study Abstract The paper
2、is a study of the impact of various agricultural schemes introduced in the Karnataka state by the Givernment to enhance better market availability to farmers. Marketing in the state of Karnataka Gauribidanur Taluk, Chickballapur Dist, Karnataka is considered in this study. This geogrophical region i
3、s choosen as it close to the IT hub of the country Bangalore and is well connected by roads and various information sources. The introduction of ICT is the most obvious means to enhance the lives of farmers. However it is to be studied why the previously introduced measures are not so effective and
4、the reasons for farmers to rollback to older methods of marketing. This paper makes an attempt to understand the various reasons and then use this as a basis to develop a new model of ICT which will be implemented and used for a more effective reform. The design and changes in the questionnaire were
5、 prompted by the need of data. The reasons for people to stop using a specific scheme gave us the insight of the problems faced. It was interesting to note that social status and the economic factors also played an important role in adopting the marketing schemes and methods. Keywords: Agricultural
6、marketing, awareness of marketing schemes, problems of marketing, target section for ICT, factors effecting ICT. Introduction The history of Indian agriculture can be traced back to Indus valley civilization era and is said to be main occupation of Southern India even before the civilization existed. The Gross Domestic Product (GDP) was contributed to the extent of 13.7% in 2013. Workforce of about 50% of the country was involved in farming and other allied sectors of agriculture.
