1、字数：英文 5059 单词， 28963 字符；中文 8762 汉字 出处： ALAWI G, JAMJOUM H, SAMIR H. ENHANCING THE CULTURAL TOURISM EXPERIENCE: THE CASE OF HISTORICAL OLD JEDDAHJ. WIT Transactions on The Built Environment,2018,177:39-50. 外文文献 ENHANCING THE CULTURAL TOURISM EXPERIENCE: THE CASE OF HISTORICAL OLD JEDDAH Abstract The
2、Historical Old Jeddah, otherwise called Al-Balad, was inscribed in the UNESCO world heritage list in 2014. Since then, the international recognition has strengthened its appeal as a heritage tourism destination, and the need for a promising heritage tourism plan has become essential. Many researcher
3、s intended to develop heritage tourism plans from a decision makers perspective, but few studies have explored heritage resources from tourists perspective. The objective of this study is to evaluate tourists experience of and satisfaction with the Al-Balad heritage site. The study defines factors w
4、hich influence their experience such as presented information; comfort and safety; cultural values; and entertainment experiences. A field study and a structured survey are conducted in order to analyze the quality of the tourists experience. The research, by utilizing the information gathered in th
5、is survey, concludes with considerations to be incorporated into the tourism plan of the old city. The outcome of this research shall contribute to the Saudi 2030 vision of enabling and enhancing the development of tourism sector and promoting the Islamic, Arab and National heritage of the Kingdom.
6、Keywords: urban heritage, cultural tourism, tourist experience, Old Jeddah. 1. INTRODUCTION Cultural and heritage became an essential element of the tourism industry. Cultural tourism is considered as one of the fastest growing segments of global tourism. However, cultural tourism market is increasingly competitive, and cultural attractions must fight for a share within this market. Many cities compete in producing and promoting themselves for cultural and heritage tourism; thus,
