1、外文标题： On Transformation of Chinas TV Media in Omni-media Era 外文作者： Ning YAN, *, Ke SU 文献出处 :International Conference on Social Science,2016 英文 1293单词， 7086字符，中文 2189汉字。 此文档是外文翻译成品，无需调整复杂的格式哦！下载之后直接可用，方便快捷！只需二十多元。 On Transformation of Chinas TV Media in Omni-media Era Ning YAN
2、1, *, Ke SU 2 Keywords: Omni-media, Media convergence, Industry transformation. Abstract. The advert of omni-media era poses unprecedented challenges to traditional TV media. Transformation and integration become imperative for its sustainable development. The paper tries to discuss successful trans
3、formation of TV media in terms of thinking pattern change, program editing system, and Human Resource Integration: how to enhance internet awareness and reconstruct media-user relationship; how to establish the editing system of "one source, multiple channels, various forms", and how to up
4、date human resource structure, management system and integration mechanism. Introduction Omni-media is the integral combination of communication technology and media product services. The interactive and individualized features of omni-media transmission are changing TV audience's role as passiv
5、e recipients. TV media is entering the "internet +" age, in which "+" can be followed by any conventional media. So what can "internet + TV media" bring us? How do we redefine TV media and its relationship with the audience? These are questions facing current China'
6、s TV media transformation, to which we are trying to find the answers. Enhance Internet Awareness and Reconstruct Media-user Relationship Relationship between TV media and its audience is bearing the brunt of omni-media impact. Independence and options granted by internet-era new media are transforming the TV - audience relationship to a TV - users one. The entirety of the media, market, production, consumption and transmission, evolve around users. New media regards users' information as valuable resources. It collects information about users' reading habits
