1、字数：英文 2718 单词， 15832 字符；中文 4805 汉字 出处： S Setiyawati, B Haryanto. Why Customers Intend to Use Express Delivery ServicesJ Social Science Electronic Publishing. 2016,3(2): 56-81 外文文献： Why Customers Intend to Use Express Delivery Services Abstract The aim of this research was to better understand the ef
2、fects of products quality, price reasonableness, brand image, and attitude towards customers intention. This research was guided by four research questions: What product quality has a positive influence on express delivery services a positive attitude? What price reasonableness positive influence on
3、 attitude to use express delivery services? What positive effect on brand image expresses delivery services? What positive attitude influence on intention to use express delivery services? The methodology employed was survey of 100 customers plus in-depth interviews with courier service operators. I
4、nterviews and survey were conducted from August to October 2015. This research was used SEM techniques for data analyze. The results confirmed there was no relationship between products quality, price reasonableness and attitude. Furthermore, brand image has influence attitude. The mediating role ef
5、fects of costumers attitude for product quality, price reasonableness and brand image towards customers intention offer new insight into antecedents on costumers intention in a high influence. This study presents an original contribution to understanding brand image effect and its attributes either
6、directly or through attitude towards customers intention is determine. Keywords: Product Quality, Price Reasonableness, Brand Image, Attitude, Customers Intention 1.Introduction Competitive advantage is likely to depend on market orientation, which means fosters behaviors that lead to customers perception of superior value. Market orientation implies to customers needs and delivering solutions and services that meet customers needs, which indicates customer orientation. The p
