1、 1 1880 单词， 1 万英文字符 ,3170 汉字 出处： Engler T H, Winter P, Schulz M. Understanding online product ratings: A customer satisfaction modelJ. Journal of Retailing & Consumer Services, 2015, 27:113120. 201 届 本科毕业设计（论文） 文 献 翻 译 题目 学 院 专 业 班 级 学 号 姓 名 指导教师 开题日期 2 文献： Understanding online product ratings: A cu
2、stomer satisfaction model Tobias H. Engler, Patrick Winter, Michael Schulz Abstract Online product ratings have become a major information source for customers, retailers, and manufacturers. Both practitioners and researchers predominantly interpret them as a reflection of product quality. We argue
3、that they in fact represent the customers satisfaction with the product. Accordingly, we present a customer satisfaction model of online product ratings which incorporates the customers pre-purchase expectations and actual product performance as determinants of ratings. We validate our model by appl
4、ying it to two datasets collected at the German website of A. The results indicate that both factors have a significant influence on online product ratings, supporting the proposed interpretation of ratings. Keywords: Online ratings, Customer satisfaction, Electronic word of mouth, Expectation 1. In
5、troduction Along with the growing diffusion of e-commerce, online pro- duct reviews have become a major information source for customers, retailers, and manufacturers. On the one hand, reviews and ratings contributed by online shop customers provide product information for prospective consumers, thereby reducing their uncertainty about the product (Chen and Xie, 2008). Consistently, research has shown that they affect sales in various contexts (e.g., Chevalier and Mayzlin, 2006; Lin et al., 2011; Park et al., 2007). On the other hand
