1、字数：英文 2773 单词， 16290 字符；中文 5353 汉字 出处： Charles Gibson.The Most Effective Digital Marketing Strategies and Approaches: A Review of LiteratureJInternational Journal of Scientific and Research Publications.2018,8(2):12-16 外文文献： The Most Effective Digital Marketing Strategies and Approaches: A Review of
2、 Literature Abstract- The rise in popularity of organizations integrating technology into their marketing strategy, directs attention to the need for an in-depth review of digital marketing strategies. Making a strategic shift to client-centered marketing strategies, provide businesses the opportuni
3、ty to engage in a new era of innovative marketing practices, that use digital marketing to meet their primary marketing requirements. A literature review of the most effective digital marketing approaches, provide companies with valuable tools to target a larger audience, using a combination of emer
4、ging technologies and some aspects of traditional marketing. The present study provided individuals, companies, organizations, businesses and researchers, with digital marketing strategies to increase visibility to their target market. Index Terms- Marketing, Business, Digital Marketing, Advertising
5、, Internet Marketing I.INTRODUCTION The implementation of digital marketing into business strategy has become a more regularly used strategy. Gaikwad & Kate (2016) noted that marketing has always been around. Zimmer (2017) stated that “marketing is concerned with a relationship called an exchange re
6、lationship (p.1).” Digital marketing is a strategy that provides an individual or organization the ability to reach clients by establishing innovative practices, combining technology with traditional marketing strategies. Roberts & Micken (2015) explained that society has experienced an economical shift, driven by digital technology. Roberts & Micken (2015) cited Dean et al. (2012) discoveries of a 4.7% gross domestic product contribution to the United States (U.S.) economy in 2010. Th
