1、中文 3450 字 ,2000 单词， 1 万英文字符 出处： Ad”R G, Adr” V, Pascu N E. Logo Design and the Corporate IdentityJ. Procedia - Social and Behavioral Sciences, 2015, 51:650-654. Logo design and the corporate identity George Adr, Victor Adr, Nicoleta Elisabeta Pascu Abstract This paper presents the importance of a lo
2、go as a graphic element to support a corporate identity. A logo is a graphic identity vector and it has its place in a communication strategy of a company. It is about the signature of a company. That is why is very important to be able to create a harmony between colours and shapes concerning the u
3、niverse of logos. There are two stages: first, the research and market projection and the second, the creative graphic work. These two stages achieve the possibility to make a logo lifting” when is necessary. 2012 Published by Elsevier Ltd. Selection and/or peer review under responsibility of Prof.
4、Dr. Ayse Cakir Ilhan Open access under CC BY-NC-ND license. Keywords: Logo design, graphic symbol, design stages, logo lifting; First of all we have to see what a logo is. It is a symbol, a graphic and visual sign which plays an important role into the communication structure of a company. A logo is
5、 a clear graphic element which make possible to distinct between companies. A logo is a signature of a company, may be like a new conception, a certain life style etc. It is about a bridge between the public and the company. It conveys details in a very concentrate graphic representation. It is a po
6、ssible sign to compare similar items. That is why to create a logo is not a happening, is a consequence of very specified analyses, concerning geometric shapes, colours, various signs and symbols, all into an harmonious mixture which is driven to catch” and to be part of peoples mind. 2. Logo application domains Its domain is so wide. Shortly, someone see this graphic symbol in social, economic and political life. Bellow there are specified only a few domains: 1. Legality and law (offi
