1、2200 英文单词， 12500 英文字符 ，中文 3700 字 文献出处： Lake View Campus D. A Conceptual Study of Service Marketing: Competitive Edge of 7Ps over 4Ps in Indian MarketJ. International Journal of Application or Innovation in Engineering & Management. 2016,6(5):36-40 A Conceptual Study of Service Marketing: Competitive
2、 Edge of 7Ps over 4Ps in Indian Market Mr. Rakesh D, Mr. Srinath B V, Mr. Naveen R Karki ABSTRACT The aim of this paper is to understand the impact of services marketing 7Ps (Product or Service, Price, Place, Promotion, People, Physical Evidence, Process) in the accomplishing of competitive advantag
3、e against marketing 4Ps. Modern marketing companies are blending all the 7Ps of services marketing in their marketing activities to retain existing customers as well as to attract potential ones in Indian Market. A significant body of literature has revealed that the 4Ps of the marketing mix have em
4、anate under disparagement by many marketing scholars from different perspectives. For services businesses, the customary marketing mix framework should be prolonged to include the other 3Ps (people, process and physical evidence) as deliberatefoundations, which distress companies enactment. The Serv
5、ice Marketing Mix comprises of seven decisions which should be considered before launching a product. Firms should plan targeted approach on these seven different components and they are Product, Price, and Place, Promotion, People, Physical Evidence & Process. All the seven variables help the firm
6、in articulatingpremeditated decisions necessary for competitive advantage. The main objective of this article is to style the importance of relationship of 7Ps of service marketing mix for attaining competitive edgeabove 4Ps of product marketing mix in market. Marketing Mix comprises of Product marketing mix and Service marketing mix. Keywords: Competitive Edge, 7Ps, 4Ps, Product Marketing Mix & Service Marketing Mix 1. INTRODUCTION The marketing mix is a corporate tool used in a
