1、中文 6150 字， 3500 英文单词， 19500 英文字符 文献 出处： Kim J, Kim S, Nam C. Competitive dynamics in the Korean video platform market: Traditional pay TV platforms vs. OTT platformsJ. Telematics & Informatics, 2016, 33(2):711-721. Competitive dynamics in the Korean video platform market: Traditional pay TV platform
2、s vs. OTT platforms Junghwan Kim, Seongcheol Kim, Changi Nam Abstract Netix is commonly referred as an over-the-top (OTT) media, and it takes a role of a video platform changing the market. The purpose of this research is to explain the competition in Korean video platform market, in particular comp
3、etition between traditional pay TV and OTT. In this study, the theory of the niche is adopted to explain the competitive dynamics in video platform market in Korea. This theory is a unique framework to conceptualize and empirically measure the impact of new media on the old one. It explains and pred
4、icts the existence, displacement, and extirpation of players in the ecosystem. To make up for the previous researches, multiple resources such as gratication and time spent using media are measured in this study. The result indicates that the case of the Korean market was signicantly different from
5、the case of America, in that competition between traditional pay TV and OTT was not severe. Keywords:Over-the-top (OTT);Theory of niche; Video platform market; Competition; Traditional pay TV 1. Introduction Netflix, the internationally acclaimed online video platform, was nominated in six categorie
6、s at the 71st Golden Globe Awards in 2013, and won the Best Performance by an Actress in a Television Drama award for House of Cards. Famous for providing video-on-demand (VOD) streaming services globally, Netflix had recently commenced producing House of Cards as its first original content title, garnering enough attention to receive the award. Netflix uses the Internet to broadcast video content and is commonly referred to as over-the-top (OTT) media; meanwhile, HBO, a representative pr
