1、 5300汉字， 3100单词， 1.7万英文字符 出处： Opara B C, Uboegbulam G C. EMPIRICAL STUDY OF FAMILY PURCHASE DECISION FOR DURABLE GOODS: THE NIGERIA EXPERIENCEC/ International Journal of Arts & Science. 2015. EMPIRICAL STUDY OF FAMILY PURCHASE DECISION FOR DURABLE GOODS: THE NIGERIA EXPERIENCE BC Opara， GC Uboegbula
2、m Introduction Marketing professionals and academics appreciate the importance of keeping track of the changes in household structures and composition. This recognition has resulted to plethora of researches in most developed countries and few in developing countries like Nigeria. Similarly the chan
3、ging roles of men and women in recent times on the influence of household purchase decision-making tend to generate another dimension on the study of family purchase behavior (Cox, 1975; Woodside (1975); Moij 2003;and Didia & Opara 2008). The role played by members of the family varies with demograp
4、hic parameters as well as with the type of product. However, a number of psychological variables are useful in gaining insight into consumers psyche. A better knowledge of spousal influence patterns and purchase decision processes, in particular, will enable marketers to develop effective market seg
5、mentation strategies (Davis and Rigauz, 1974). The knowledge of family purchase decision-making also enables marketers to visualize a broad framework of stage and apply psychological or group variables to a specific product/market situation. Similarly, family purchase decision-making process will he
6、lp marketers and manufacturers of durable goods to develop marketing segmentation strategies that will best suite the demand of family members at different stages of decision making. Despite these families purchase decision-making researches, there still exist gap in understanding family and social environment influences in purchase decision making in Nigeria. Limited data have also been reported on husband-wife decision-making for households in cross-cultural settings (Hempel, 1974; Chen
