1、中文 3800 字 ， 2000 单词， 1.1万英文字符 出处： Lui H K, Jamieson R. TriTAM: A model for integrating trust and risk perceptions in business-to-consumer electronicsJ. Canadian Underwriter, 2003(March). Integrating Trust and Risk Perceptions in Business-to-Consumer Electronic Commerce with the Technology Acceptance
2、 Model Rodger Jamieson University of New South Wales Hung Kit Lui University of New South Wales Abstract This paper develops and validates a theoretical extension of the Technology Acceptance Model (TAM). The extended model aims to predict and explain consumers intentions to transact with an Interne
3、t-based business-to-consumer electronic commerce (B2C EC) system by integrating trust and risk perceptions with TAM. Trust is the foundation of commerce. Its influence on business relationships is even greater in the online environment, where there are no face-to-face interactions between the transa
4、cting parties. Under these conditions, consumers uncertainty on the transaction outcome would increase, and trust plays an important role in their decision to transact online. In this study, perceived risk is proposed to be a direct antecedent of intention to transact, and the various dimensions of
5、trust are proposed to have a positive influence on perceived risk. Besides testing the model, the relative importance of the trust dimensions is also examined. The model was validated using data collected from 133 subjects. The results provided substantial support for most of the proposed hypotheses
6、 and showed the significance of the extended constructs. Several new insights on trust in B2C EC were found and their theoretical implications are discussed. Keywords Trust, perceived risk, technology acceptance model (TAM), electronic commerce, intention to transact, perceived usefulness, perceived ease of use. 1.Introduction The unprecedented growth in the use of the Internet in the last decade has been seen as an opportunity for operating a profitable business in the virtual environ
