1、字数：英文 2296 单词， 13396 字符；中文 3877 汉字 出处： Vtmnescu E M, Nistoreanu B G, Mitan A. Competition and Consumer Behavior in the Context of the Digital EconomyJ. Amfiteatru Economic Journal,2017,19(45):354-366. 外文文献： Competition and Consumer Behavior in the Context of the Digital Economy Abstract
2、 The current paper aims to investigate the relation between competition and online purchasing decision-making, integrating consumer protection awareness and the corresponding consumer behavior as mediators. The focus is on both subjective and objective measures related to the level of consumer
3、 awareness and action in a fast-growing competition, potentiated by the digital economy. In order to investigate the relations between the aforementioned concepts, a questionnaire-based survey was conducted, using a sample of 257 students from three top Romanian universities. Based upon the theoreti
4、cal directions presented in the literature review, a conceptual model was elaborated and tested by employing a partial least squares structural equation modeling technique. As the examination of the structural model indicated, online purchasing decision-making is indirectly influenced by the high co
5、mpetition in the digital economy, by means of consumer protection awareness and consumer protection behavior. At this level, the analyzed factors, namely the competition in the digital economy, the consumer protection awareness and the consumer behavior with respect to the consumer protection polici
6、es, explain over 16% in the variance of the online purchasing decision-making. Keywords: consumer protection, competition, digital economy, online purchasing decision-making Introduction In the last three decades, the evolution of the Information and Communication Technologies (ICTs) has led to the rise of a new economic model, often labelled in the literature as “digital economy” (Van Gorp and Batura, 2015, p.15). The model is credited with the potential to stimulate competition between businesses a
