1、中文 5700 字， 3500 单词， 18500 英文字符 出处： Hong Kong Baptist University： 13-41 Studies on Development of Sohu Video in Chinas Online Video Market Guo Haofan, Mai Kaiqi, Ren Simin, Wu Ziwei, Zhen Ni Exclusive Summary Sohu Video () is an online video website operated by Chinese Internet company S Inc. Establi
2、shed in 2004, Sohu Video is committed to implement a 100% of genuine high definition long videos covering films, TV series, variety shows, documentaries, etc. Today, Sohu Video is a leading brand in the Chinese online video industry with the title of “No.1 U.S. drama provider”. Success in the highly
3、 competitive online video industry depends on multiple factors among which content is the most critical resources. While licensed content remains to be the primary segment of online video, original content, which is produced and exclusively owned by a online video operator, has increasingly become a
4、 significant part of video operators strategic landscape. This study focuses on Sohu Videos current performance on the development of its content resources for gaining competitiveness. By analyzing the general environment, industrial competition, the target customer as well as the internal environme
5、nt of Sohu Video itself, we found that developing original content is an effective way for Sohu Video to gain sustainable competitive advantage. Based on our findings from previous analysis and interviews with insiders, we offered two recommendations on how Sohu Video can move forward in original co
6、ntent development. Chapter 4: Online Video Industry in China 4.1 Five Forces Analysis of Chinas Online Video Industry (1) The Intensity of Competitive Rivalry a. Market Background - A Constantly Growing Market According to IResearch, Chinas online video market has reached 12.81 billion yuan in 2013, which saw an annual increase of 41.9%. The number is predicted to grow in a few years and it is estimated to reach 36.6 billion yuan in 2017. The online video industry is e
