1、字数：英文 3993 单词， 21736 字符；中文 6929 汉字 出 处 ： Bhimasta A, Suprapto B. Exploring Consumer Decision-Making Processes regarding the Adoption of Mobile Payments: A Qualitative StudyJ.Journal of Management and Marketing Review.2017,2(3):108-115 外文文献： Exploring Consumer Decision-making Processes R
2、egarding the Adoption of Mobile Payments: A Qualitative Study Abstract Objective The main objective of this study is to gain deeper understanding on the decision-making process of how and why consumers are adopting mobile payment in Indonesia. Methodology/Technique The study was a qualitative
3、 study that included an experiment to the research design. A total of six young people were voluntarily participated in the study. Our finding provides explanation of salient factors that might drive or hinder the adoption in five different stages of innovation-diffusion process. Findings Overall, o
4、ur finding indicated that the attractiveness of rewards was an intriguing factor that greatly influences consumer decision whether to use mobile payment or not. Novelty The uniqueness of our study lies on the use of innovative approaches to address the mobile payment adoption issues from different p
5、erspective than prior literatures. Type of Paper: Empirical. Keywords: Consumers Decision-Making; Financial Technology; Innovation- Decision Process; Mobile Payment Adoption; Technology Adoption. 1.Introduction Mobile payment is one of the most innovative services that enabled consumers to use
6、 their phones as wallets in various transactions (Dahlberg, Mallat, Ondrus, & Zmijewska, 2008). Billions of dollars have been invested in the development of mobile payment facilities by a number of companies worldwide with a significant profit yield (Yang, Lu, Gupta, Cao, & Zhang, 2012). Paypal (Wolfe, 2007) and Alipay (To & Lai, 2014) are two examples of successful mobile payment services that have generated tremendous profits. Some countries, such as Suica in Japan, have very high adoption rates of mo
