1、 中文 5400 字 文献出处： Wahi A K, Verma K, Vadehra R. Extensive Use of Facebook Marketing by Entrepreneurs in Gaining a Wider ReachJ. International Journal of Virtual Communities and Social Networking (IJVCSN), 2014, 6(3): 53-62. 毕业 论文 外文资料翻译 题 目 脸谱网营销的广泛应 用 帮助企业获得更广泛的市场 学 院 管理学院 专 业 市场营销 班 级 学 生 学 号 指导教师
2、- 2 - Extensive Use of Facebook Marketing by Entrepreneurs in Gaining a Wider Reach Ashok Kumar Wahi, Jaypee Business School, Noida, India Kunal Verma, Jaypee Business School, Noida, India Rati Vadehra, Jaypee Business School, Noida, India ABSTRACT This paper focuses mainly on the entrepreneurial as
3、pect of using Facebook pages as a platform for business development and customer engagement through it. It also discusses various Facebook pages features, its powerful analytics tool called insights and how entrepreneurs are leveraging this social media platform for their ventures and ultimately how
4、 social media marketing is largely impacting the integrated marketing of the entrepreneurs. Keywords: Brand Management, Entrepreneur, Facebook, Insights, Marketing, Reach INTRODUCTION With the emergence of social media marketing through social networks like Facebook, Twitter, LinkedIn,etc., marketin
5、g methods have gone through a paradigm shift and more and more number of businesses and entrepreneurs are shifting to internet marketing for showcasing their products and reach out to potential customers. One such notable and widely used social media platform is Facebook, which initially was just a social networking site but has transformed into a robust social media engagement and optimization tool for corporate (businesses and entrepreneurs). The foremost reason why Facebook is so widely used and being leveraged for having customer base and expanding reach is
