1、 1 3200 单词， 17500 英文字符， 5400 汉字 LUXURY INDUSTRY PROFILE: APPAREL AND FOOTWEAR Nguyen Journal of Academic Researth, University of Wisconsin-La Crosse The luxury goods industry is unique in that it is an industry that relies strictly on marketing and promotion to sell products to a specified group of
2、people. It is also an industry that is well guarded and difficult to find any information on. Although a select few are able to afford luxury goods, the vast majority of people who are exposed to advertisements for certain products generally have aspirations of being able to own these products somed
3、ay. The purpose of this research is to analyze this ever-changing industry by means of an industry profile of the apparel and footwear industry, company profiles and analyses of publicly traded fashion design houses. The apparel and footwear as well as the Luxury Goods industries are truly global in
4、 scope in that manufacturers can now sell different products that are produced in different countries and spanning many different continents and a multinational strategy is necessary to implement because it allows manufacturers to increase their revenues by focusing on selling their products in coun
5、tries with rapidly growing economies. These industries serve two types of consumers: for the practical consumer, they provide sensible and affordable clothing whose styles will not change drastically from year to year, and for the fashion-conscious consumer, industry types will attempt to provide st
6、yles of clothing that will keep up with the current seasons trends and for which they are able to command a price premium. The apparel industry exists in a very competitive environment where companies need to adopt new technologies in order to improve profitability and lower costs. Companies are able to act as manufacturers (wholesalers), retailers, or both. The apparel and footwear industries are highly c
