1、中文 5000汉字 ,3100 单词， 1.5 万英文字符 22 Reasons Why Your SaaS Is Losing a Ton of Money (And How to Fix That) Inspired by the growing popularity of SaaS (Software as a Service) companies, weve decided to take a closer look at buzz around this type of solutions (which comes pretty handy given that the bigges
2、t & most awaited SaaS event of the year, SaaStr Annual begins today). For the purpose of this analysis, weve examined mentions from the last 8 months which we gathered with Brand24 social listening tool. The following analysis is focused on problems faced by users of various SaaS companies, as well
3、as key communication channels they choose to voice their opinions. It also offers advice on improving your SaaS business, lists industry influencers and most prominent SaaS-related subjects. This material has been published to help businesses improve their product and present industry insights valua
4、ble for those willing to launch their first SaaS. Where does the discussion take place? When it comes to discussion on SaaS-related subjects, Twitter is by far the most active of all social networks. In the last 8 months, theres been over 700,000 mentions on “SaaS” across Twitter, which accounts for
5、 80% of all mentions collected in the course of this analysis. Our tool returned 37,000 and 20,000 mentions for Facebook and Google+ respectively. However, mentions could also be found outside social media channelsin the analyzed time period, blogs generated over 19,000 submissions, and news sites p
6、roduced over 23,000 mentions. Universal problems faced by SaaS users SaaS users reported a number of problems, including pricing, bad customer service and payment difficulties, to name but a few. Given that these issues have a direct influence on customer acquisition and customer retention, it is worth examining them in detail. 1. Steep price tag Subscription-based access to a service lies at the essence of the SaaS business model. Payment may be made every month, or for a longer period o
