1、1170 单词， 6700英文字符， 1960汉字 一、英文 About Graphic Design Graphic design is so much a part of our lives that at times it goes unnoticed. The layout of type and imagery on the page youre reading right now is a key aspect of graphic design. This book was designed by organizing all the visual and textual inf
2、ormat ion into a communicable message, an object bound between two covers. But if organizing were the only job of graphic designers, the computer would have replaced us by now. The field uses the two words graphicand design because of the dual nature of its process. Successful design solutions stimu
3、late viewers intellectually and move them emotionally by including both familiar and surprising elements. As a result, a design communication can not only explain some-thing to an audience but also affect that group on another level. If you apply this complex thinking to your design process, the res
4、ults will reflect your intentions, and your messages will be clear. A website is user friendly when its pages are attractive and its navigation simple; a books content might be more accessible when its cover presents an expressive visual metaphor; a building is easier to navigate when the architect
5、has applied a logical system of signage to its passageways. Each of these situations presents a unique communication problem, solved with specific design approaches. Being a designer also involves finding ways to reveal the beauty in something that others may not see and expressing a thought in an u
6、nexpected waya mission through which blending the useful with the aesthetically appealing has one primary goalto communicate. For example, Rafael Esquer embraced the notion of giving instead of receiving by transforming a clothing collection bag into a typographic call to action (Figure 1.1). The fresh approach was also a declaration that read visually as This idea is so clever, I want to help. According to the designer, most people liked the design so much that they kept it as a laundr
