1、字数：英文 1729 单词， 9402 字符；中文 3167 汉字 出处： Kim J H, Cho W S, Lee J M, et al. Study on Security Risk and Its Countermeasures of O2O ServiceC/Platform Technology and Service (PlatCon), 2017 International Conference on. IEEE, 2017: 1-4 外文文献： Study on Security Risk and Its Countermeasures of O2O Service Abst
2、ract Advance in ICT and convergence technology, latest trend of e-commercial is O2O. Scale of O2O market is growing and famous platform firms start to invest this industry. However, O2O services security requirements for safe O2O service has not been researched yet. In O2O Service, Data flows from O
3、nline to Offline or from Offline to Online, So, Traditional Online Security countermeasures is not appropriate. For best understand of O2O security threat, prerequisite requirement is figure out what is Traditional IT and Commercial security. In this paper, we research about O2Os new security risks
4、with scenarios and the way of its countermeasures. Keywords: O2O service, Online and Offline, E-commerce, Security risk management 1.Introduction Due to advance in ICT and convergence technology, O2O (Online to Offline) service is under the spotlight. O2O is a business platform which uses online cha
5、nnel attracting customers to offline stores in commercial industry. The operation flow of O2O is shown in Fig. 1. Fig.1 Operation flow of O2O O2O business prevents consumers from choosing goods at bad quality by solving asymmetric information problem. It provides detailed information and consumer fe
6、edback about services on online and because of it, user could find good service with low cost. If service is unsatisfactory, they can participate by writing a review. On the other hand, shop could advertise, provide vast selection and attract both on online and offline presence on Online by O2O platform. While O2O provides these benefits and lots of enterprise begin to change their business model to O2O, it still suffer from the inherent weakness the trust of platform. In this p
